Brian Kelly reflects on the call to ‘just do it’ at Umbrella 2007. I have commented on this over there, but here’s the short version.
How useful is ‘just do it’ as advice? It’s a nice slogan, but it short-circuits any consideration of issues people might have.
How useful is it for those at the top to enjoin us to ‘just do it’?
The tools may be there, and in most cases the will is there, but so are the political and financial blocks. Yes, we need to try to work with and around these, but ‘just do it’ suggests that these issues don’t even exist.
I know it’s a slogan. It’s just a judegmental one, bordering on the hectoring. ‘We will help you do it’ would be better.