Over on the comments to Brian’s post, he says that we should not now be asking whether we do it but how.
Absolutely. I am not questioning that these things be done, rather that we do think about how they can be done, and that takes in an understanding of contextual factors. Any slogan, ‘just do it’ included, isn’t going to capture that.
That’s not the job of slogans I know. But I don’t think we need a slogan, if we are not at war over this 😉 We need practical advice and support and understanding. More power to Brian and Phil Bradley and their ilk, who are doing just that.